【Business Relationship】

LOS ANGELES -- Back off,Business Relationship trolls.

YouTube unveiled new tools Thursday that give video creators the ability to fight hate speech and abuse in their comments sections.

The Google-owned video platform first announced plans for the new features at VidCon earlier this year.

It's part of YouTube's efforts to focus on what CEO Susan Wojcicki called "the three Cs": community, creation and creative ambition.

Page operators will now be able to pin comments to highlight positive interactions (much like users can already do on Twitter and Facebook feeds), show love to users with hearts (again like Twitter and Facebook) and create usernames to make identifying their comments easier.

"We realize that comments play a key role in growing this connection and we’re dedicated to making your conversations with your community easier and more personal," YouTube product manager Courtney Lessard wrote in a company blog post.

The new features underscore YouTube's efforts to help creators "shape the tone" of their conversations on YouTube.

Already, YouTubers can choose moderators to help them remove public comments from their videos. They can also blacklist words and phrases.

A new beta feature will also give users the ability to hold potentially inappropriate comments for review.

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