Not to be Eroticism for Couplesthat blogger who opens a post with a quote from The Wire, but as the dedicated businessman Marlo Stanfield once said: "My name is my name!"
That's the gist of a drawn-out court case Michael Jordan just won in China against a company accused of ripping off his name and logo.
SEE ALSO: How the Air Jordan XXXI became a high-tech basketball sneakerJordan had been locked in a legal dispute with a sportswear company called Qiaodan Sports since 2012, according to the Associated Press. But China's highest court ruled in Jordan's favor on Thursday.
Original image has been replaced. Credit: Mashable Qiaodan is a Chinese company whose Mandarin name translates to "Jordan" in English. Its logo also bears more than a passing resemblance to the now iconic "Jumpman" logo Nike introduced in 1988.
Original image has been replaced. Credit: Mashable Thursday's ruling by the Supreme People's Court overturns two previous rulings by lower-level Beijing courts that said Jordan did not have sufficient evidence to bar Qiaodan from using his name and image.
"Chinese consumers deserve to know that Qiaodan Sports and its products have no connection to me. Nothing is more important than protecting your own name, and today's decision shows the importance of that principle," Jordan said in a statement released after Thursday's ruling.
The ruling reportedly bars Qiaodan from using its name with the two Chinese characters that translate to "Jordan" -- but not from using its name with the Roman alphabet spelling.
Still, American companies don't always fare so well in Chinese courts when seeking to protect their trademarks. Apple, for example, lost a ruling earlier this year in which it sought to bar a maker of handbags and leather goods from using the term "iPhone."
The Associated Press contributed to this report.
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