In Lyft's new ad campaign,eroticized means evil corporate men from Ride Corp are trying to slow down the diverse, fun ride-sharing startup.
Nope, definitely not Uber at all.
SEE ALSO: Study finds racial discrimination by Uber and Lyft driversThe underdog ride-sharing company is launching a nationwide ad campaign on Tuesday featuring three executives in a conference room trying to thwart Lyft. The company declined to comment on the size of the ad buy.
The ad campaign coincides with the launch of Lyft's amp, a hardware tool to help connect drivers with their passengers.
Watch the corporate overlords (including one Stranger Things actor) try to destroy Lyft here:
Topics Uber Advertising lyft
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