The Online Selling (2025)company that famously brags about designing things in California is looking toward Sweet Home Alabama.
Apple set its sights set on the American heartland in the latest country-heavy commercial for its music streaming service.
The Apple Music ad stars singer Brantley Gilbert waxing poetic about open roads and small-town life as motorcycles tear up farm fields and diner patrons smile at one another. It looks more like a spot for Harley-Davidson than a tech company known for its pretentious marketing.
But all of this rural glorification is set to a soundtrack of snippets from Gilbert's iPhone. Classics like Lynard Skynard's "Sweet Home Alabama" and Steppenwolf's "Born to be Wild" are thrown in with Gilbert's own single, "The Ones That Like Me" and a Kendrick Lamar beat because why not.
"We want people to see your world ..."
Gilbert said in a press release from his publicist that while he doesn't usually do commercials, Apple's commitment to capturing his lifestyle won him over.
"When we started talking to the folks at Apple, they were saying, ‘We want to capture you, the way you live and the values you hold," Gilbert said. "'We want people to see your world, show them what you hear and respond to. If they see you, it says everything.’”
The ad debuted ahead of NBC's coverage of the Nascar Brickyard 400, which Gilbert and his label also sponsored.
Topics Apple Celebrities
(Editor: {typename type="name"/})
The Zuckerberg Follies
Behind the Scenes of ‘The Paris Review Podcast’ by The Paris Review
God’s Wife: An Interview with Amanda Michalopoulou by Christopher Merrill
Staff Picks: Bas, Beauvoir, and Britain by The Paris Review
Superstar Power
Whale Vomit Episode 7: Hope in the Time of Cholera
Whale Vomit
...[Details]
Dice Roll: The Phantom Gambler by Michael LaPointe
Dice Roll: The Phantom GamblerBy Michael LaPointeDecember 26, 2019Best of 2019We’re away until Janua
...[Details]
The Wilderness of the Unfinished Manuscript by Sarah M. Broom
The Wilderness of the Unfinished ManuscriptBy Sarah M. BroomNovember 19, 2019Arts & CultureA som
...[Details]
Redux: Even Forests Engage in a Form of Family Planning by The Paris Review
Redux: Even Forests Engage in a Form of Family PlanningBy The Paris ReviewJanuary 14, 2020ReduxEvery
...[Details]
Ty Joplin ,June 6, 2018 Ruthless Takedowns
...[Details]
Motherhood Makes You Obscene by Marguerite Duras
Motherhood Makes You ObsceneBy Marguerite DurasJanuary 2, 2020Best of 2019We’re away until January 6
...[Details]
Our Town and the Next Town Over by Joanna Howard
Our Town and the Next Town OverBy Joanna HowardDecember 26, 2019Best of 2019We’re away until January
...[Details]
Staff Picks: Battle Hymns, Boarding Schools, and Bach by The Paris Review
Staff Picks: Battle Hymns, Boarding Schools, and BachBy The Paris ReviewDecember 6, 2019This Week’s
...[Details]
Poodles, doodles, and memory-challenged gnomes
The Baffler ,June 16, 2017 Weekly Baffleme
...[Details]
Promiscuity Is a Virtue: An Interview with Garth Greenwell by Ilya Kaminsky
Promiscuity Is a Virtue: An Interview with Garth GreenwellBy Ilya KaminskyJanuary 14, 2020At WorkI f
...[Details]
接受PR>=1、BR>=1，流量相当，内容相关类链接。
