【the rape of the lock eroticism】

Justin Timberlake's halftime show felt really,the rape of the lock eroticism really familiar – and not just because he played the hits.

Hmm ... what could it be?

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Oh.

But perhaps even more brutal are the folks who didn't find this particular Gap ad to be up to par.

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Aw, cheer up, JT. Not everyonethought your halftime show was a Gap commercial.

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As unfortunate as this for JT, it's a huge win for Gap. This company shot a series of ads so distinctive, so memorable, so popular, people are still referencing it two decades later.

Now that's branding.

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