Turns out the only thing that's more fun than meeting new friends is Bollywood Archivesraising money for Planned Parenthood while you do it.
Yesterday, Bumble BFF, the social side of the popular dating app, helped a few hundred thousand people meet new friends and donated 10 cents for every mate match they made. The company told Mashableit was done as part of a 12-hour campaign, and in that time there were 438,790 BFF matches.
That translates to $43,879 raised for Planned Parenthood. Plus, because there was such a large increase in engagement the company -- which is known for being woman-friendly and has supported PP in the past -- decided to throw in some extra money necessary to make it an even $50,000 donation. That's a pretty successful girl's night out.
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You might have seen people mention it on social media, but there wasn't any big self-promotional publicity push. Still, people jumped at the chance to help their fellow women -- further proof that the power of #GirlGangs is no joke.
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